How much will that be?

Cost always seems to be the first thing a prospect always asks. Problem with that... You need to have a pretty clear idea of what's requested from us before we can be pretty accurate with the price.

Typically, a budget is where it all starts. But, that rarely happens. Especially with folks who've "never done a project like this." Next thing you know, your customer is arguing that they didn't want to have to pay that much, etc. Or they want everything originally requested, and then cut the budget in half. So, why do they get upset, when you cut the services in half?

I rarely see anyone go to a drive thru - order the #3...and then say, you know, wait a minute... I still want the #3, but for half the cost. The kid at the drive through, will likely say, "huh?" Repeat the price and make you drive around to pick up the meal. And that' hoping they got it right?!

The intrigue I have with the field of psychology always makes me ponder these type of things. Why do prospects think that it's ok? If it's not in your budget, or you know you'll be surprised with one amount...then tell us. Any vendor for the matter, and we'll work with you. Sometimes giving you more than you expected b/c of your honesty with where you stand.

I know our goal from day one, was to deliver the best product within the client's budget. Does that mean they can get all the bells and whistles? Not if your budget can't cover it.

One day, you should ask me about the client that wanted a $10,000 spot for $600! It costs $10K for a reason...hmmm. That was a fun conversation!

Ah, the fun cycle of business!

Till next time, get those taxes out!
Emilia