Financial Planning vs. Media Communications

Lately, I've had people ask me how to make the most of their productions. And, honestly, I think I sound more like a financial consultant than a Producer!

There are 2 easy steps! See below:)

First, plan ahead. Tell me all of your communications issues/needs and we can work out the best communications plan for you. Who are you trying to reach? When do you need to get your message out there? Etc.

Second, DIVERSIFY! Much like a portfolio - but just using different lingo!
You may plan on doing a video - but in today's technology - you have to think of multiple delivery formats...which may include video, DVD, web, and new media.

Right now, you are reading this blog - and probably don't even realize that it's a function of new media. Because you're reading this...on the web...you know you already have access to the WWW. Then, you want to be informed, entertained, etc. So, you're going to watch videos or listen to audio pod casts.

But here's the fun part, so will you're audience! So whatever message you want to get out there...make it one that will stick. Using a diversified approach...and understanding your target audience will help lead THEM right to YOU.

OK...

So, I'm off...Matt just reminded me of the Iowa caucus...it'll be an interesting week!

Talk soon...

Happy New Year!
Emilia